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Framework market research and data analysis  

Statistics
 

 

 

Descriptive Techniques

These are measures that help to describe data by reducing each variable to a number of key summary measures. Some of the most frequently used are:



  Measures of central location

Mean

Median

Mode
  Measures of spread

Standard deviation

Range

Skewness and kurtosis

 

 

for further information, contact:  Statistics@framework.co.uk

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